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Stock Rover Review – What You Need To Know

Stock Rover Review

What Is Stock Rover?

Stock Rover is a screening and analysis platform founded in 2008 by Howard Reisman and Andrew Martin, two software engineers who wanted to create an all-in-one portfolio analysis and screening tool that would do away with the need for a multitude of spreadsheets and tabs that further complicate the financial analysis process. According to their website, “Stock Rover addresses a gap in the stock research marketplace by offering sophisticated, streamlined tools that are accessible to individual investors while providing all the power needed by financial professionals.”

How Does Stock Rover Provide Value?

Stock Rover’s screening capabilities are some of the best in the business, especially when you upgrade to their premium plans. If you’re looking to quickly filter out certain qualities and metrics of a stock in order to find out which investments are best for your goals and strategies, you can choose from the pre-made screeners offered by Stock Rover. If you want to customize your own screener with your own set of specified metrics, you can build your own screener using over 650 different factors.

Dividend Growth Stock Rover
Dividend Growth screener – Source: Stock Rover

Stock comparison on Stock Rover can be done using their Table tool, which functions much like an Excel spreadsheet. One of the best features about the Table is that you can load ticker symbols into your screen or even download your own portfolio into the Table in order to receive instant financial metrics and equations. You can also perform basic spreadsheet functions like sorting, filtering, and coloring. 

Table Stock Rover
Table tool – Source: Stock Rover

The Research Reports feature, which comes at an additional cost, gives you access to reports on over 7,000 stocks. Research Reports come with basic financial statistics such as earnings per share and dividend yield, buy/sell ratings, scores for Value, Growth, Quality, and Sentiment, comparisons versus benchmark and versus industry, profitability summaries, earnings surprise analyses, and financial statement summaries. 

Stock Rover’s portfolio management feature utilizes an easy-to-use brokerage integration facility so you can instantly download your portfolio onto the website, directly from your brokerage. This feature lets you eliminate the need to individually select the stocks and dollar amounts you have in your portfolio, letting you save time in getting down to the actual analysis. The portfolio management section lets you analyze your risk-adjusted returns, valuable financial ratios such as the Sharpe Ratio, and correlation statistics in order to maximize your diversification. You can also get rebalancing suggestions and periodic portfolio reports sent to your email.

Analytics Stock Rover
Portfolio Analytics page – Source: Stock Rover

Stock Rover offers some basic charting functionality that, while not ideal for day traders, can provide useful insight into your portfolio and its potential. You can chart your portfolio against a benchmark to analyze peaks and troughs, analyze statistics like the P/E ratio, and even do some technical analysis using indicators such as simple moving average, relative strength index, and candlesticks.

Stock Rover Membership Plans

Stock Rover offers four different membership plans, one free and three paid. The following information comes straight from the Stock Rover website.

The free plan includes the following:

  • Comprehensive information on over 8,500 North American stocks
  • Coverage of 4000 ETFs and 40,000 mutual funds
  • Portfolio management
  • Portfolio Brokerage integration for automated syncing of portfolios
  • Portfolio dashboard with detailed portfolio performance information
  • Powerful and flexible charting capabilities
  • What’s happening pages covering markets, stocks, ETFs, bonds and commodities
  • Daily analyst ratings with analyst rankings
  • In depth market news and news for individual stocks
  • Informative market dashboard with detailed display of markets and key stocks
  • Comprehensive and flexible earnings calendar
  • Ideas panel with screeners of the week and additional investment ideas and articles
  • Quick context aware links to other key data sources

The Essentials plan costs $7.99 a month. If you buy a one-year subscription, you will get two months free for a total price of $79.99. The best monthly cost comes with a two-year plan, which costs $139.99. The Essentials plan includes the following:

  • Over 8,500 North American stocks
  • Plus 4,000 ETFs and 40,000 funds
  • 260+ financial metrics
  • 5 years of detailed financial historyPowerful investment comparison
  • Customizable views and columns
  • Flexible stock screening
  • Comprehensive charting capabilities
  • Portfolio management
  • Brokerage integration
  • Watchlist tracking
  • Daily analyst ratings and rankings
  • Real time text and email alerting
  • The Stock Rover Investment Library
  • Highly responsive support

The Premium plan goes for $17.99 a month, $179.99 per year, or $319.99 for a two-year plan. The Premium plan includes everything in the Essentials plan plus the following:

  • 90+ additional metrics, 350+ in all
  • 10 years of detailed financial history
  • Data export
  • Powerful Stock and ETF screening
  • Ranked screening
  • 100+ charitable financial metrics
  • Multiple metrics charting
  • Advanced alerting
  • Detailed portfolio analytics
  • Future dividend income projections
  • Correlation analysis
  • Trade planning & rebalancing tools
  • Multi-monitor support
  • Integrated comment/notes facilities
  • Prioritized email support

Stock Rover’s top-tier plan is called the Premium Plus plan. Premium Plus is $27.99 per month, $279.99 per year, or $479.99 for a two-year plan. Premium Plus includes everything in the Premium plan plus the following: 

  • 300+ additional metrics, 650+ in all
  • Custom Metrics
  • Equation screening
  • Historical data screening
  • 180+ ETF screening metrics
  • Stock ratings
  • Stock fair value & margin of safety
  • Current and historical stock scoring
  • Investor warnings
  • Ratio charts
  • Much higher data limits
  • Top priority email support

As you can see, the more you upgrade, the more functionality you receive, with the highest tier giving you access to over 650 screening metrics and over 180 ETF-specific metrics. But one of the features that may still be unclear is the customer service. All subscribers, even those with the free plan, can email Stock Rover support at any time. However, free members are not guaranteed an email response. Paid subscribers are guaranteed a response, with the top priority being given to emails from Premium Plus members. While it is not discussed on the webpage linked above, Stock Rover also has a dedicated phone line for customers. Access to this line is offered to Premium and Premium Plus members subscribing to a one-year or two-year plan and costs an additional $50 per year, if chosen. The line is open during business hours on business days.

The other feature that comes at an additional cost is the Research Reports feature. Access to Research Reports costs $49.99 per year for members subscribed to a one-year or two-year plan, and $99.99 per year if not.

One of the main drawbacks to Stock Rover is that there is no mobile app or desktop app available. The only way to access the platform is through the website, which can be done on a computer or phone. 

Final Thoughts

There’s no reason to wonder why Investopedia chose Stock Rover as its best stock screener for buy and hold investors for 2021. Its extensive screening capabilities and ability to link your portfolio right from your brokerage make it the ideal tool for analyzing the fundamentals of your portfolio. However, day traders looking for access to foreign stock exchanges or complicated charting tools for technical analysis may need to look elsewhere. Overall, Stock Rover is a great choice for long-term investors who want access to a free or paid screening service with great portfolio analysis abilities. Sign up for your free 2 week trial here and comment down below which stocks your analyzing!

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