Each of them has a different investing approach, but every stock picking service has the same goal: Outperformance.
To that end, Motley Fool has been almost unbeatable for over 20 years (more on this below). But Moby has its own track record of excellent stock picks.
And while they may seem similar on the surface, Motley Fool and Moby take totally unique approaches to investing and finding stocks and also provide two very different products.
In this article I break down the differences between Motley Fool Stock Advisor (its most popular service) and Moby Premium and will help you determine which service is better for you.
Quick Comparison: Motley Fool vs Moby
|Stock picking and investment research
|Emerging markets research & stock strategy
|First year for $79
|First year for $100
While they both provide stock picks and accompanying research reports, the primary difference between the two services is that Moby also provides a holistic set of features which will help you become a better, more-informed investor.
- If you want to become a better investor and more skilled in your investment analysis, you may choose Moby over Motley Fool.
- On the flip side, if you only want stock picks and nothing more, you may prefer Motley Fool and find Moby to be overwhelming.
That said, the two provide completely different stock picks based on different investment criteria, so I would encourage you to try both and decide which gets you better results.
For more information about both companies and their investment approaches, track records, and more, keep reading.
About The Motley Fool
The Motley Fool was founded in 1993 by David and Tom Gardner. The brothers wanted to make investing and building wealth more accessible to everyone.
3 decades later, The Motley Fool has helped millions of people reach their financial goals through their premium investing services, financial education, blog articles, podcasts, and online investing communities.
Its flagship service is Stock Advisor, a stock-picking newsletter service which delivers 2 new stock picks and accompanying research each month. Stock Advisor has more than 500,000 subscribers worldwide, including me.
Motley Fool Stock Recommendations
Before jumping into the specifics about some of Stock Advisor’s previous stock picks and its performance to date, I want to quickly cover The Motley Fool’s investment philosophy it expects its members to follow.
There are 6 parts to investing The Motley Fool Way:
- Buy 25+ companies – A well-diversified portfolio is essential for balancing risk and reward.
- Hold those recommended stocks for 5+ years – A longer time horizon gives great companies time to produce great results.
- Regularly invest new money – You should be able to invest in new stocks without having to sell old picks.
- Hold through market volatility – Stock market declines happen frequently. You should expect them and be ready to take advantage of them.
- Let winners run – Winning companies tend to continue winning.
- Target long-term returns – Anything can happen in the short term. Investing in the stock market is a game best played over your entire lifetime.
Make sure you can stick to these rules if you’re considering a Motley Fool subscription. While some of them can be difficult to stick to at times, the combination of these rules and its stock picks is remarkable.
WSS readers will know I’ve been a paying subscriber to several of Motley Fool’s services for years and have personally benefited from (and can attest to the performance of) their stock picks.
I’ve also been meticulously compiling Stock Advisor’s results since joining the service.
The long-term returns of the stocks recommended by The Motley Fool have been extraordinary. The investment team isn’t infallible, they do sometimes pick losers, but those losers have been completely overshadowed by the quantity and size of the winners.
Some of those winners include Amazon (up 19,000+%), Netflix (up 26,000+%), Disney (up 4,900+%) and Nvidia (up 30,000+%). All of these stocks were first recommended in 2005 or earlier.
The Stock Advisor team can recommend any stock with growth potential and sustainable competitive advantages.
Moby is an investment research platform for stock and cryptocurrency investors. It was founded in 2021. To date, the company has helped more than 5 million investors stay informed about the markets and make better investment decisions.
Unlike Motley Fool (which is primarily email-based), Moby has created an app which houses all of its stock picks, portfolios, and market updates.
Moby is powered by its team of analysts. The team is comprised of former analysts from institutional investors like Goldman Sachs and journalists from financial media companies. This unique combination is able to produce sophisticated analysis in easily digestible articles and reports.
Moby Stock Recommendations
Like The Motley Fool, Moby provides done-for-you stock recommendations. Moby, however, provides 3 per week (as opposed to just 2 per month at Motley Fool).
To aid its team of experts, the company developed and deploys machine learning and quantitative algorithms to help identify potential stock picks.
A few of its former picks include Tesla (up 560+% since 2020), Nvidia (up 460+% since 2020), and Elf Beauty (up 400+% since 2022).
In all, Moby’s team has made 75 stock recommendations that have returned more than 100%, and its average Premium stock pick has returned 250%.
Each of Moby’s stock picks are posted in the app. You can either read the recommendation report or listen to the podcast-style recording of why the team is bullish on the stock.
While The Motley Fool has been outperforming for decades, that doesn’t mean its picks will outperform Moby’s in the future. Both services have similarly impressive track records.
Moby’s just come with a host of other features.
Similarities & Differences: Moby vs Motley Fool
1. Service Type
Motley Fool Stock Advisor is a relatively simple service. A new stock pick and a report on why it’s being recommended is delivered to your inbox twice per month. You’ll also find a list of “Best Buys Now” stocks and all previous recommendations on the website. Additionally, your membership comes with access to the online community and some additional educational materials.
Moby, on the other hand, is a fairly robust investment research and market news app. In addition to its stock recommendation reports, you’ll find daily market updates, educational guides, and a list of other features including a tool that tracks trades made by politicians, multiple “Model Portfolios”, an economic calendar, and more.
While they both provide stock picks as the core of their service, Moby provides much more in addition to its stock picks. Whether this is good or bad depends on what you’re looking for.
While both services boast exceptionally strong track records of returns, I have to give the slight edge to The Motley Fool in this category because it has been outperforming the S&P consistently for 30 years, whereas Moby was just founded 3 years ago.
That said, past performance doesn’t guarantee future results, and it’s impossible to say which of these two services will perform better in the years to come.
3. Assets Covered
In addition to stock picks, Moby also covers cryptocurrencies, giving its service the edge in this regard.
After spending some time reading a few of its reports, I’m blown away by how much the Moby team knows about Web 3.0, AI, blockchains, and other emerging technologies which are likely to disrupt many industries.
4. Pricing & Guarantees
Both Stock Advisor and Moby Premium come with a 30-day membership fee-back guarantee.
While The Motley Fool does provide some bonus educational and community resources, Moby definitely wins in the “Other” category.
Moby’s daily market commentary, additional reports, and other features including Political Trades, Asset Lookup, Economic Calendar, and Crypto Screener make it a far more holistic investment research tool. Plus, its mobile app makes it easy to access all of this additional research.
Which Stock Picking Service is Better for You?
There are 2 primary differences between Motley Fool and Moby:
- Their stock picks will be different
- The service type is different
The Motley Fool and Moby teams have different approaches to investing and different criteria in what makes for a good investment. As such, the two services will be recommending different stocks which is likely to result in different returns/performance.
Beyond their stock picks being different, the other main difference is the actual service provided is different.
Stock Advisor essentially only provides stock picks – I have never really used any of its other features. This isn’t necessarily a problem though, as I only have to spend about 15 minutes per month reading their stock reports and buying their recommendations.
You get a lot more on Moby Premium. In addition to 12+ stock picks per month, you get market updates, Model Portfolios, economic reports, and a variety of other features all in the Moby app. In all, it’s a much more complete offering, and you should expect to become a better investor with your subscription.
Obviously, how these services perform in the future will have a large impact on which one is “better”. That said, it’s impossible to predict how either service will perform in the future (though their past performance has been strong). As such, my recommendation is to read a few research reports by each company and decide which style of investing better suits you.
It’s easy to try each service for 30 days and then choose one or the other because of their membership fee-back guarantees.
Or, if you’re like me, you may just keep both.