What is Short Selling and How Does It Work

Short selling can be an attractive strategy to profit from during market downturns – however not without some risk attached.

So, What Is Short Selling?

What does shorting a stock mean?

Well, in times of market turmoil, there are still opportunities to generate returns from stocks. The process is called short selling (or shorting shares of stock, or selling short) and should never be more than part of an overall investment strategy. In its simplest form, short selling is selling shares that you don’t own. A stockbroker will first loan you shares that you can sell. When you sell short and borrow shares, think of it as having a loan of shares that you must return at sometime in the future. Short selling is riskier because there is no limit to your losses (stocks can keep rising) as opposed to when purchasing stocks, your losses are limited to your initial investment (if the stock goes to zero).

Short Selling Example

The best way to understand short selling stocks is by looking at a concrete example of short selling explained.

Suppose you do some research and think that LUV’s (Southwest Airlines) traffic is falling and the price of oil is skyrocketing and you believe it will continue to do so for at least the short-term. You place an order to sell short 100 shares of LUV and you get filled at $10. Your broker will borrow the shares, and sell these shares for you. Your cash balance will go up by $1,000 and your market value of your stock will now go down by $1,000 (you now owe the broker 100 shares of LUV). If you’re correct – and the price of LUV starts to drop – you can then purchase that number of shares at a lower price and replace those that you “borrowed.” This is called “covering your short” and you will pocket a decent profit on the short sale. However, should you be wrong and the price of LUV increases, you may be less than pleased with this strategy as you will have to go out and buy the LUV shares at a higher price such as $12 and now you have lost the difference in prices or $200.

How To Short Sell: 10 Tips To Get You Started

1. Proceed With Caution

   This cannot be stressed enough when it comes to shorting shares of stock. When you short a stock, the potential loss is infinite as there is technically no limit to how high the stock can climb.

2. Use Stop Orders

   Learn how to start investing and learn to use stop order will help you minimize your risk and cut your losses before they get out of hand.

3. Understand How to Use Margin

   The process of short selling a stock involves borrowing the stock and therefore trading on margin. This means there are fees and interest payments involved, making the process slightly more complicated than regular stock purchases.

4. Shorting shares of stock is best used as a tool for hedging

   If used properly, short selling can be a great tool to hedge your position. This means to protect yourself against losses on other long (bought) positions.

5. Wait till you become an advanced trader with more experience

   Due to the higher risk and increased complexity of these trades, short selling is usually limited to sophisticated investors, day traders, and hedge funds.

6. Forget about the high stock price

   Don’t short simply because the stock has an expensive share price and you think it must come down. Look at how to value a stock and fundamentals that point to signs that the stock price is inflated and will reverse trend.

7. Don’t ignore the industry as a whole

   The stock you choose to short should be part of a struggling industry as well. You want the market, industry, and stock to all show weakness. If any of the three are strong, you increase your chances of picking a loser.

8. Short in bear or weak markets

   Although easier said than done, you can spot bear markets by following the market as a whole. It is in these markets when stocks are struggling to show any green, that there is profit to be made on the downfall.

9. Look at sales and profit

   This applies for both short selling and long investing. Increasing/decreasing sales and profits provide a great indication to the future direction of the stock.

10. Don’t get greedy!!

    Set a predetermined exit point. When you hit it, sell! No questions asked.

---

The Best U.S. Brokerages as of June 30, 2025

Ranking of Top U.S. Stock Brokerages Based on Fees, Features, and Sign-Up Bonuses

We are experienced users of dozens of stock trading platforms. We stay up to date on these platforms' service offerings, subscription fees, trade commissions, and welcome bonuses. The brokerages listed below are for U.S.-based investors, and are ranked in order of overall value received after taking advantage of their sign-up and/or referral offers.

Rank	Brokerage	Fees	Features	Sign-Up Bonus	Read Our Review
1.	Robinhood	$0	✅ U.S. stocks, ETFs, options, and cryptos ✅ Now 23 million users ✅ Cash mgt account and credit card	Free stock up to $200 with new account, plus up to $1,500 more in free stock from referrals	Robinhood Review
2.	Moomoo	$0	✅ Free Level 2 Nasdaq quotes ✅ Access to U.S. and Hong Kong markets ✅ Educational tools	60 free stocks with $5k deposit; or 25 free stocks with $2k deposit	Moomoo Review
3.	Interactive Brokers	$0	✅ Access 150+ global stock exchanges ✅ IBKR Lite & Pro tiers for all ✅ SmartRouting™ and deep analytics	Refer a Friend and Get $200	Interactive Brokers Review
4.	Robinhood Gold	$5	✅ 4% APY on cash ✅ 3% IRA match ✅ Level II data ✅ No interest on first $1,000 of margin	Save with Annual Fee	Robinhood Gold Review
5.	M1 Finance	$3 monthly 10k in assets	✅ Automated investing “Pies” ✅ Banking & low-interest loans ✅ No trading fees with scheduled trades	$75-$500 Tiered Sign-up bonus	M1 Finance Review
6.	Webull	$0	✅ Extended-hours trading ✅ Great charts and screeners ✅ Commission-free options trading	$10 and a 30-day complimentary subscription to Webull premium; $200-$30,0000 Tiered Sign up bonus	Webull Review
7.	Public	$0	✅ Fractional shares ✅ No payment for order flow model ✅ “Alpha” tool with earnings calls	$100-$10,000 Tiered Cash Account Transfer Bonus	Public Review
8.	Composer	$32 a month	✅ Invest in automated strategies ✅ Build custom strategies easily ✅ IRAs	$49 per successful referral with no limit on the number of referrals	Composer Review
9.	Stash	Growth $3; + $9 Month	✅ Stock-Back® debit card rewards in fractional shares ✅ Auto-invest and budgeting tools ✅ Curated theme portfolios	$5 when you invest $5	Stash Review
10.	Acorns	Bronze $3; Silver $6; Gold $12 a month	✅ Automated investing portfolios ✅ ESG curated portfolios ✅ Acorns Early Invest for Kids' Accounts	Get a $20 bonus when you start saving & investing	Acorns Review
11.	Etoro	$0	✅ CopyTrading™ to follow top traders ✅ Trade U.S. stocks, ETFs, and crypto ✅ Trades with themed portfolios	$10 Crypto Sign-Up Bonus	Etoro Review
12.	Cash App	$0	✅ U.S. stocks and bitcoin; $1 minimum ✅ Peer-to-peer payments ✅ Beginner-friendly financial ecosystem	Up to $200 in free overdraft coverage and earn 4% on cash	Cash App Review
Fees, features, sign-up bonuses, and referral bonuses are accurate as of May 31, 2025. All information listed above is subject to change.