What TikTok Star Earnings Teach Us About Investing

Charli D’Amelio posted her first TikTok at 15. Fast-forward a few years and she’s earning millions from brand deals, appearances, and her own fashion lines. Addison Rae has a Netflix movie and endorsements worth eight figures. Bella Poarch, Khaby Lame, and Dixie D’Amelio are raking in seven-figure deals. And MrBeast? He reportedly made more than $80 million last year.

It’s easy to scroll past these numbers and think: “Yeah, but that’s not me.” True. Most of us aren’t landing Dunkin’ sponsorships at 16.

But here’s the thought experiment: what if you treated their paychecks like a financial experiment—investing the same amount instead of spending it? How much could compounding grow your wealth over decades?

MrBeast

From Viral Fame to Real-Life Numbers

Reported annual earnings (approximate):

  • MrBeast – $82 million
  • Charli D’Amelio – $17.5 million
  • Addison Rae – $15 million
  • Bella Poarch – ~$5 million
  • Khaby Lame – ~$4 million
  • Dixie D’Amelio – ~$3 million

Way out of reach? Sure. Let’s shrink it to something relatable:

  • Median TikTok creator – ~$15,000/year
  • Every day young adult – maybe $300/month to invest

The Power of Investing

If you invest consistently at 10% annual growth, here’s what your money could look like by age 65 if you started at 20:

Who / Monthly Investment EquivalentValue at 65Notes
Every day Young Adult – $300≈ $1.9 millionSmall but consistent habit builds wealth
Median TikTok Creator – $1,250≈ $8 millionEven modest creator success adds up
Average TikTok Creator – $5,000≈ $32 millionFull-time creators could reach this if consistent
Bella Poarch / Dixie D’Amelio Tier – ~$35,000≈ $224 millionHigh earners with brand deals & merch
Addison Rae Tier – ~$100,000+≈ $640 millionBig deals, big reach
MrBeast Tier – ~$6.8 millionTrillions+Astronomical, but a fun anchor

Why This Matters

Most people think wealth is only for the famous—or for people who “get lucky.” That’s not true. The real power comes from time, consistency, and compounding.

Here’s what this experiment teaches us:

  • Start small, start now. Even $300 a month adds up over decades. Waiting for the “perfect moment” just delays your results.
  • Consistency beats perfection. You don’t need a windfall or viral paycheck—regular, steady contributions are enough.
  • Time is your superpower. The earlier you start, the more the snowball grows. Even modest investments in your 20s can turn into millions by 65.
  • Your goals don’t need to be viral fame. Replace “influencer earnings” with your dream: a house, financial freedom, early retirement, or a worry-free future. The math works the same.

Final Word

You don’t need to post TikToks or sign sponsorship deals to secure your future. The lesson isn’t about the millions influencers make—it’s about what regular people can do with regular money, consistently invested over time.

Start today. Even a small monthly investment grows faster than you think. By 65, you won’t need a billion-dollar brand deal to feel financially free—you’ll have built your own security, independence, and options.

Think of this as your personal “viral moment”: instead of likes or followers, your reward is a life where money works for you.

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And if you’re ready to explore further, check out our newsletter rankings below to see which service can guide your next steps.


Ranking of Top Stock Newsletters Based on Last 3 Years of Stock Picks as of November 29, 2025

We are paid subscribers to dozens of stock and option newsletters. We actively track every recommendation from all of these services, calculate performance, and share our results of the top performing stock newsletters whose subscriptions fees are under $500. The main metric to look for is "Return vs S&P500" which is their return above that of the S&P500. So, based on November 29, 2025 prices:

Best Stock Newsletters Last 3 Years' Performance

RankStock NewsletterPicks
Return
Return
vs S&P500
Picks
w Profit
Max %
Return
Current Promotion
1.Seeking Alpha logo
Alpha Picks
87%61%76%1,571%December Promotion:
Save $50
Summary: 2 picks/month based on Seeking Alpha's Quant Rating; Retail Price is $499/yr. See complete details and analysis in our Alpha Picks Review.
2.Zacks logo
Zacks Value Investor
53%35%46%756%December Promotion:
$1, then $495/yr
Summary: 10 stock picks per year on January 1st based on Zacks' Quant Rating; Retail Price is $495/yr and includes 6 different services. Read our Zacks Review.
3.Zacks logo
Zacks Top 10
36%15%70%170%December Promotion:
$1, then $495/yr
Summary: 10 stock picks per year on January 1st based on Zacks' Quant Rating; Retail Price is $495/yr and includes 6 different services. Read our Zacks Review.
4.Moby logo
Moby.co
52%13%73%2,283%December Promotion:
Next pick free!
Summary: 60-150 stock picks per year, segmented by industry; Retail Price is $199/yr. Read our Moby Review.
5.TipRanks logo
TipRanks SmartInvestor
20%8%62%513%Current Promotion:
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Summary: About 1 pick/week focusing on short term trades; Lifetime average return of 355% vs S&P500's 149% since 2015. Retail Price is $379/yr. Read our TipRanks Review.
6.
Dogs of the Dow Strategy
20%3%43%47%Current Promotion:
None
Summary: Buy the 10 highest yielding dividends stocks in the Dow Jones Industrial Average on January 1st and sell on Dec 31st each year.
7.TheStreet logo
Action Alerts Plus
24%3%64%208%Current Promotion:
None
Summary: 100-150 trades per year, lots of buying and selling and short-term trades. Read our Jim Cramer Review.
8.Zacks logo
Zacks Home Run Investor
5%0.3%45%241%December Promotion:
$1, then $495/yr
Summary: 40-50 stock picks per year based on Zacks' Quant Rating; Retail Price is $495/yr. Read our Zacks Review.
9.
IBD Leaderboard ETF
11.4%-1.8%n/an/aDecember Promotion:
NONE
Summary: Maintains top 50 stocks to invest in based on IBD algorithm; Retail Price is $495/yr. Read our Investors Business Daily.
10.Zacks logo
Zacks Under $10
2.0%-2%38%263%December Promotion:
$1, then $495/yr
Summary: 40-50 stock picks per year based on Zacks' Quant Rating; Retail Price is $495/yr. Read our Zacks Review.
11.Motley Fool logo
Stock Advisor
34%4%73%312%December Promotion:
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Summary: 2 picks/month and 2 Best Buy Stocks lists focusing on high growth potential stocks over 5 years; Retail Price is $199/yr. Read our Motley Fool Review.
10.Motley Fool logo
Stock Advisor
34%4%73%312%Current Promotion:
Save $200
Summary: Stock Advisor is included with the Fool's Epic Service. Get 5 picks/month focusing on disruptive technology and business models; Lifetime average return of 355% vs S&P500's 149% since 2005; Now part of Motley Fool Epic. Read our Motley Fool Epic Review.
Top Ranking Stock Newsletters based on their last 3 years of stock picks covering 2025, 2024, 2023, part of 2022 performance as compared to S&P500. S&P500's return is based on average return of S&P500 from date each stock pick is released. NOTE: To get these results you must buy equal dollar amounts of each pick on the date the stock pick is released. Investor Business Daily Top 50 based on performance of FFTY ETF. Performance as of November 29, 2025.