Motley Fool Review: Is Stock Advisor Worth the Money?

This Motley Fool Review updated June 30, 2024: The S&P500 and Nasdaq all set records highs two weeks ago but backed off a bit last week as NVDA and others slipped. The Motley Fool Stock Advisor stock picks are near their record with an average return since inception of 751% vs. the S&P500’s 161%. That means that over the last 22 years their stock picks are beating the market by 590% so they are easily quadrupling the S&P500’s return. The Motley Fool’s October 5, 2023 pick (CRWD) is already up 132% in just 8 months and just an example of how they get these great returns. The stocks that the Motley Fool has picked repeatedly over the last few years like CRWD, NOW, NVDA, AMZN, ASML TTD, NET, and ABNB are all doing extremely well and contributing to their impressive performance.

This Motley Fool Stock Advisor Review is based on my personal experience of being a subscriber to the Motley Fool Stock Advisor service AND buying about $1,500 of each of their stock picks since 2016 in my ETrade account. Yes, that’s 190+ trades over the last 8 years. I also subscribe to a dozen other stock newsletters (Zacks, IBD, Cramer, Moby, etc) so I can constantly compare all of their performances, as you will see below.

I try to update this review every month so you can see how the Motley Fool stock picks have performed since 2016 when I started buying them, and since inception. Hint: The Motley Fool Stock Advisor has the BEST returns over the last 20 years–but you need to plan on holding their picks for a few years.

First, these ads that you see for the Motley Fool returns are definitely true. The average of all of 528 of their stock picks since 2002 is now 751%. That means if you had invested just $1,000 of each of their 2 picks a month for 22 years, your $528,000 (24 picks a year for 22 years is 528) would now be worth $4,480,000. If you had invested that same amount in the S&P500 you would have only $1,320,000.

But those returns are not available now to you since you missed out on the 10,000% returns on stocks like AMZN, DIS, NFLX and NVDA. Instead, you should be asking ‘how are their recent stock picks doing?’. Here’s a quick summary of my analysis at December 31, 2023 of the most popular Motley Fool newsletters compared to other stock picking services like Zacks, Seeking Alpha, Cramer, Investors Business Daily (IBD) and more.

Here I am looking at the performance of just these services 2023 stock picks as of December 31, 2023. You will see that, at year end, the Motley Fool’s Stock Advisor had the best overall performance vs the S&P500 and wins our BEST-OF-THE-BEST Award for the Best Stock Newsletter of 2023.

In this chart the stock newsletters are ranked by “Excess Return,” or how their picks performed vs. the S&P500. Again, this is as of December 31, 2023.

As you can see from this analysis of performances, the Motley Fool Stock Advisor had the highest excess return and the highest 2023 profitability percentage compared to the other Motley Fool and competitor services.

In 2nd place was the Motley Fool’s Everlasting Stocks. It has only been around for 5 years and they are just starting to promote it because of its recent performance. The Everlasting Stocks service is doing well, but it might be a bit early to jump on it. It is only available as part of the Motley Fool’s Epic Bundle service, where you get all 4 (Stock Advisor, Rule Breakers, Everlasting Stocks and Real Estate Winners). It is quite a value if you want lots of stock picks. Read our Epic Bundle review.

Seeking Alpha’s Alpha Picks is also doing well for 2023, but this relatively new service costs $499 a year and has only been in service for less than 2 years. Read our Alpha Picks review to see if it is worth it.

Motley Fool and other Stock Newsletters Rankings as of March 31, 2024

So that previous table was how their 2023 picks have done. Now let’s see how their older picks have done compared to several Zacks services, the Motley Fool Canada service, Investor Business Daily’s Leaderboard, Cramer’s Action Alerts Plus, and the simple Dogs of the Dow strategy.

The Motley Fool says you should hold their stocks for at least 5 years, so here’s how those stock have performed since I subscribed and started buying them in 2016 and since inception. In the chart below, you will see that the stocks that are at least 5 years old are really crushing the market. And you will see that on average their picks since 2016 are easily beating the market. Compared to other services, Motley Fool’s Stock Advisor and Rule Breakers are consistently the best (and the best since inception).

This is as of March 31, 2024:

Stock Advisor and Rule Breaker’s performance is exactly what you want. They are doing exactly what they say. By holding their stocks for at least 5 years, their Stock Advisor 2016-2019 stock picks are up 226.9% and are beating the S&P by 93.6%, and 74% are profitable. Take a look at the Max Return column and you will see there are some HUGE winners.

Their Rule Breakers picks that I have purchased since 2016 that are at least 5 years old are up 276.2% and beating the market by 150%. But only 68% of those are profitable. I see Rule Breakers are more volatile (they are trying to find outliers) so some of their picks do really well and some of them crash and burn. See my Rule Breakers Review, but the rest of this article is about Stock Advisor.

From that chart above, you can also see the overall performance since inception of Stock Advisor and Rule Breakers. While Rule Breakers has done better since 2016, Stock Advisor has done the best since inception. So, if you are really looking for stocks for the longer term and wanted a higher accuracy rate, you should consider Stock Advisor.

Based on the historical and my personal experiences, I am still buying about $1,500 of ALL of the Stock Advisor picks and Rule Breakers picks.

The Motley Fool is currently 50% off for new subscribers so you can try it for only $99 for your first year. Visit this page to save $100.
30 day money-back guarantee.

How to Use The Motley Fool

Now before I get started with my detailed review of the Motley Fool and showing you screen shots of my ETrade account, I want to make sure you understand their investing philosophy so you can decide if it is right for you. From the Motley Fool’s web page, they describe their investing philosophy as follows:

  • You should plan on buying at least 25 stocks over time
  • You should expect to hold them at least 5 years
  • You should add cash to your account regularly, and
  • You should let winners run and hold through market volatility.

In other words, the Motley Fool is NOT for day traders. It is NOT for dividend investors. And it is NOT a get-rich-quick scheme.

It is, however, a “get-rich-slowly” strategy for beginning and advanced investors who can abide by that philosophy and want to take the stress out of picking stocks. The Fool makes investing in stocks easy as they tell you what to buy, when to buy it, and when to sell it. Over the last 8 years for me, and going back 22 years since they started this service, it has worked extremely well and they have easily beaten the S&P500 as you will see.

If you are reading negative review about the Motley Fool, those people simply are NOT following these rules. My results prove it.

This “get-rich-slowly” strategy is the strategy that most successful investors rely upon and it is how most millionaires become millionaires. Finance guru Dave Ramsey’s 2023 study that found that 75% of millionaires said “regular, consistent investing over a long period of time is the reason for their success.” And CNBC just ran a story that said the best way to grow your wealth is to start investing automatically and increase the amount invested every year. That CNBC story said to try to match the S&P’s 10% return, but there are some stock services that are able to easily beat that return over time. And, as you will see, the Motley Fool has almost quadrupled the market’s return over the last 22 years.

A Quick Peek at The Motley Fool Stock Advisor’s Recent Performance

Now that we are clear on the Motley Fool’s investing philosophy, let’s see how their stock picks have done historically and for me in the last 8 years that I have been a subscriber.

To give you an example of my “get-rich-slowly” point, here is a screen shot from my ETrade account dated December 31, 2023 that shows one of their top performing recommendations in the last 3 years. Tesla (TSLA) was the Motley Fool’s recommendation on January 2, 2020 and I bought 60 shares at $28 (split adjusted) for about $1,700 and it is now worth $14,908 for a profit of $13,193 and a 868% return in just 4 years.

This Tesla pick was their best pick of the last 4 years but it is just one of many with great returns I have had since subscribing. Their top pick in 2023 (ticker: CRWD) is already up 184%; top pick from 2022 is up 96%; from 2021 is up 86% and their top pick from 2020 is up 525%. In 2019 they picked TTD and it is up 392%; in 2018 they picked FICO and it is now up 731%, in 2017 they picked NVDA and it is now up 4,055% and their 2016 pick of Shopify is up 1,663%.

And here is their May, 2019 pick of SNPS that is up 328% for a $5,702 profit on my initial $1,700 investment.

In fact, since I subscribed in January, 2016, out of their 192 recommendations 46 stocks have more than doubled and 28 have more than tripled and 15 have more than quadrupled. The average stock pick from 2016-2022 is up 95% crushing the market by more than 25%. But more importantly, the Stock Advisor stock picks that are at least 5 years (2016, 2017 and 2018 stock picks) are up HUGE vs the S&P500–so that 5 year holding period is key.

I have even reviewed all of the Motley Fool trades going back to inception in 2002 and as of the date above 179 out of their 500+picks have doubled or more and 131 have tripled or more.

How Do They Perform Against Other Stock Newsletters?

Those are all great returns but, unfortunately, that is just water under the bridge since you already missed out on those picks.

You should be asking how have their 2023 picks done? And how have other stock newsletters done over the same time period? Well trust me, I monitor other stock newsletters too. Take a look at the performance of these other popular stock advisory services 2023 stock picks as of December 31, 2023:

So as you can see from my analysis, the Motley Fool Stock Advisor’s 2023 picks are the top performing picks for 2023. Also of note is their profitability rate of 83%.

What this means is that if you had subscribed on January 1, 2023 and bought only $250 of each of those 24 picks, you would have invested $6,000 and had a profit of $1,194 as of December 31, 2023. And if you would have invested that same amount in an S&P500 mutual fund or ETF you would have a profit of only $762. So the Motley Fool would have given you an extra $432 on just $250 on each pick. So it was definitely been worth it 2023. Likewise, if you had invested $1,000 in each of their 24 picks you would have a profit of $2,388 at December 31, 2023.

As you can see from my results, if you have some cash to invest now and you can add cash each month, then the Motley Fool Stock Advisor is definitely worth the $199 per year fee. And since it’s on sale on this promotion page for only 89, it is even a better deal. FYI–if you go to buy it off the Motley Fool’s sales page you will pay $199 so make sure you use this the link above.


The average return of all 500+ Motley Fool Stock Advisor recommendations since the launch of this service in 2002 is 751% vs the S&P500’s 161%. That means they are now beating the market by OVER 4X since inception.

They have a win rate of 65% profitable stock picks.

189 of their 532 picks have at least doubled and 130 have at least tripled.

They have sold 233 of the 532 or 44% of all of their picks

More importantly, the stocks that I have purchased since 2016 that are at least 5 years old have an average of 226%. (remember The Motley Fool says you should plan on holding their stocks for at least 5 years). Look at this chart below…

It clearly shows that since I have been buying their stocks beginning in January of 2016, the Motley Fool stock picks that are at least 5 years old are really crushing the market by 93.6%.

Table of Contents

  1. My Motley Fool Experiment with My Real Money
  2. Motley Fool Philosophy
  3. Fool Fact Checker
  4. What You Get
  5. Their Best Stock Pick of 2020
  6. Is the Motley Fool Worth The Money?
  7. How To Get Their Next 24 Stock Picks for Just $99

My Motley Fool Experiment

Like you, I saw The Motley Fool’s charts about their fantastic returns like the one below.

And I saw their ads like this one below that claimed that the average return of all of their stock picks has absolutely crushed (over 4-times) the S&P500 since inception in 2002.

Always skeptical of ads like this, I sought to answer the question ‘Is the Motley Fool legit?’ I wanted to get my own objective data of the performance of their stock picks.

So I decided to do my own review. I call it my Motley Fool experiment. I subscribed to their Stock Advisor service the first week of January, 2016 and started buying all of their recommendations. And based on a review of my results of buying each of their picks, I have been a subscriber ever since.

Here is a summary of my experiment with The Motley Fool Stock Advisor picks and my results of buying all The Motley Fool’s picks since 2016:

  • In January 2016, I purchased a Stock Advisor subscription.
  • At the same time, I also opened a new ETrade brokerage account dedicated to purchasing each of the Fool picks.
  • I then started buying roughly $1,500 of every one of their stock picks in that ETrade account.
  • Each year the returns were so good I renewed my Motley Fool subscription.
  • At 2 stock picks a month for the 8 years from 2016 to now, I have purchased over 190 stocks in that ETrade account.
  • I have sold the 15 stocks that they recommended selling.

Below you will find the percentage returns of those stocks from 2016-2024. I will even show you some shots of my ETrade account to prove it.

Summary of 8 Years of Stock Advisor’s Performance, 2016-2024

Most importantly, note the performance of the 2016-2018 stocks. The stock picks that are at least 5 years old have absolutely crushed the S&P500. And this is exactly what you would expect as the Fool says you should plan on holding their stocks for at least 5 years.

Overall, the 198 Motley Fool stock picks from 2016 thru 2024 have an average return of 99.7%. That means that for the last 8 years across all of their picks they have, on average, doubled.

That means that the Motley Fool is beating the S&P500 by an average of 20% across 198 stocks!  And that includes the 2024 and 2023 stocks that have not really had a chance to start moving.

That number is more impressive than it sounds.  What it means is that across all 198 of their stock picks for 8 years running, their average stock performance is beating the market by double digits.  

As I mentioned above, they recommend you hold their stocks for at least 5 years.  They claim the longer you hold the stocks the better they perform.  And that is absolutely true as you can see below:

  • the Motley Fool’s 24 picks from 2016 are up an average of 230%
  • their 24 picks from 2017 are up an average of 363%
  • the Fool’s 2018 picks are up an average of 141%
  • 2019 picks are up 60% and 2020 picks are up 34%

How do they get these great results that have consistently beat the S&P500 over time?

The Motley Fool is very good at finding a few stocks that double or triple each year.  While about 66% of their picks have been profitable, the most successful stocks more than offset the less successful ones. Remember, the most you can lose on a stock is 100%, but the most you can gain is infinite. So by picking a few stocks that are up 3,421%, 2,332%, 656% as you can see in that chart is the key to beating the market over the long term.

For example, as of March 31, 2024 49 of their last 198 picks had more than doubled and 30 more than tripled.

So is The Motley Fool worth it?  It has definitely been worth it over the last eight years.

  • While 2020 was a tough year in many ways, if you were a Motley Fool Stock Advisor subscriber you had a GREAT year. 
  • Their best pick of 2020 was Tesla (TSLA) when it was at $28.59 (split adjusted).  I bought 60 shares on January 2, 2020 when they recommended it and on that $1,700 purchase I now have a $13,000+ as you saw from my ETrade account screenshot above.
  • Their 2019 stocks are up 60%.
  • Better yet, their 2018 picks are up an average is 141% and 18 of 24 are up.
  • Their 2017 stocks are up 363% and beating the S&P 500 by 226%, 20 of 24 of those picks are profitable, and 12 have more than doubled.
  • Their 2016 stocks are up 230% and beating the S&P 500’s by 63% and 9 of those have more than tripled.
  • Notice the trend:  The longer you hold them the better they perform and the more they beat the S&P500.  That is exactly what you want!
  • Just to be clear, not every one of their stock picks goes up as you see from the table above. But, they remind subscribers that they pick stocks that they want you to hold for 5 years or more. Given that the average return of these stock picks I say they are delivering exactly what they promise.

If you are asking ‘How are these results possible when most Wall Street money managers struggle to beat the S&P500 Index?’, the answer is now clear to me.  It is because over these last 8 years The Motley Fool has consistently picked many stocks each year that double, triple, and even quadruple in price – and hold onto them through thick and thin.  Over the last 8 years:

  • 49 of their 198 stocks have at least doubled
  • 30 have at least tripled, and
  • 14 have at least quadrupled

And here are a few of their all-time best stock picks. Just take a look at some of these returns. They picked Nvidia back in 2005 and that stock is up 76,066% since then.:

More Details About My Experiment

In this Motley Fool Review I will:

  • show you screenshots of my ETrade account to prove the performance of the Fool stock picks
  • give you a thorough analysis of their stock picks and tell you how they get these great returns
  • tell you the PROS and CONS of the service
  • show how profitable their stock picks have been over the last 8 years
  • reveal how to subscribe Stock Advisor at the cheapest rate they offer
  • reveal two important things I have learned about their service to maximize my profits from their service.

Key Points To Maximize Your Returns with the Motley Fool

The key points I am making is to get these results you need to do exactly what I do: 

  1. BUY EQUAL DOLLAR AMOUNTS OF ALL OF THEIR PICKS EACH YEAR.  It doesn’t matter if you are buying $500 or $5,000 of each of their picks, you would have the same percentage returns.  But remember, you need to buy each pick because you never know which one will be the top performer for that year. 
  2. SELL WHEN THEY SAY SELL:  It doesn’t happen often (18 times in 8 years).  But sometimes stocks are acquired, or get overpriced, or just never move and they will tell you when to sell them.
  3. PLAN ON INVESTING FOR AT LEAST 5 YEARS.  As you can see The Motley Fool stock picks for the last 5 years have absolutely crushed the market’s return.  Furthermore, the longer you hold them, the better they perform.  That is why they recommend you hold their stocks for at least 5 years, as I have done.
  4. DON’T PAY FULL PRICE FOR THIS SERVICE.  Finally, this service retails for $199 a year but they frequently run discounts.  The current promotion is $99* for the first year for new subscribers.  At that price, it is absolutely the BEST VALUE around for investors of all levels.  It will probably be the best investment you ever make.

So if you have at least a few hundred dollars to invest each month, and you plan to invest for at least 5 years, then subscribing to the Motley Fool is a no-brainer.

Introductory Offer:  New members can get the next 12 months for only $99.

Remember, they have a 30 day money back guarantee.  So you have nothing to lose, and lots to gain!  Remember, they release their picks each Thursday so the next one comes out this Thursday, July 18th.

Now, for a full review of the Stock Advisor keep reading…

The Motley Fool Investing Philosophy

But before I dive into more details of this service and the performance of their last 8 years of stock picks, you need to understand the Motley Fool Stock Advisor philosophy. 

The Motley Fool Stock Advisor is not about day trading or making a quick buck in the market.

Instead of a “get rich quick” approach, The Motley Fool promotes what I call a “get rich slowly” approach that requires consistent investing every month and staying invested. What I have learned is this is how real wealth is created.

As you can see from this graphic from their website, The Motley Fool Stock Advisor is about strategic, long term investing (holding stocks 5 years or more).

From that list you need to understand that the Motley Fool target “Long-Term Returns” and you should plan on holding their stocks for at least 5 years. 

Here are some other points you need to understand about Stock Advisor. Since inception in 2002, regarding those 500+ picks over the last 20+ years:

  • the AVERAGE return is up 750% vs average S&P return of 160% (calculated June 30, 2024)
  • about 66% are profitable
  • they have sold 233 or 44% of these 528 picks
  • current portfolio is
    • 36% Information Technology
    • 21% Consumer Discretionary
    • 12% Communication Services
    • 8% Industrials
    • 9% Health Care
    • 5% Financials
    • 2% Consumer Staples
    • 2% Materials
    • 2% Energy
  • Tom Gardner is still running the company

So how does The Motley Fool get these market-beating results?

They are very good at picking a few stocks each year that experience significant growth.  Those big winners more than offset the few losers each year.

From my personal experience over the last 8 years, they continue to deliver similar results.  Most importantly, their picks easily BEAT the S&P500 over time.  Take a look at this screenshot from my ETrade account where I bought about $1,700 of Tesla based on their January 2, 2020 recommendation. That stock pick alone has given me a profit of $13,000+ or 868% as of December 31, 2023.

So, as you can see from my results, if you are looking for excellent stock picks, and willing to invest a little money each month and stay invested for 5 years, the Motley Fool Stock Advisor is a great choice.  It is especially a good value right now given new subscribers can try it for just $99 for the next 12 months

Ok, back to my review…

I have found over the last 8 years that the longer you hold their stock picks the better they perform.  But most importantly, the longer you hold them the more likely they are to beat the S&P500, which is exactly what you want.

Motley Fool’s Recent Performance

Their recent stocks continue to drastically outperform the market:

    • Oct 2023 picks (CRWD) is already up 113%
    • Aug 2023 pick (DDOG is up 37%
    • May 2023 pick (VRTX) is up 35%
    • March 2023 pick (CRWD) is up 184%
    • February 2023 pick is up 39%
    • January 2023 pick (NOW) is up 102%
    • December 2022 pick is up 82%
    • November 2022 pick is up 91%

The 5 Steps to Being Successful with the Motley Fool

  1. You should buy equal amounts of ALL of the Fool stock recommendations as they come out.  So if you are saving $1,000 a month, then you should plan on buying $500 of each of their 2 monthly stock picks.
  2. Be watching your email every Thursday and buy their stocks as soon as they come out because the stocks tend to go up 5% within the first few days after they are released.
  3. You should plan on holding the stocks for at least 5 years.  The Motley Fool is about long-term investing.
  4. Plan on selling the few stocks that they tell members to sell.
  5. Never pay full price for anything:  New subscribers  should visit their special offer page and get their next 12 months of stock picks for just $99*.

MOTLEY FOOL STOCK ADVISOR TIP:  As you can see, they have done a fantastic job over the last 8 years for me.  That period covers the 2016 election, the Trump presidency, COVID, the Biden election/presidency, rising inflation and interest rates, and wars in Ukraine and Gaza.  Now they are focusing their picks on the post-Covid world, the next election, AI and the expected economic boom as the pandemic ends. 

Their next stock recommendation is scheduled to be released Thursday, July 18th.  But most importantly, as soon as you subscribe you can immediately access ALL of their most recent picks so you can start adding to your portfolio.

With over 500,000 subscribers their stock picks tend to pop 2%-5% within 72 hours of their announcement. So, to maximize your returns, you need to buy the stock as soon as their recommendation comes out.

Motley Fool Fact Checker

In this review I’m showing you exactly what you want to know about The Motley Fool Stock Advisor service. Since I have been a subscriber since 2016 I am presenting just the FACTS from my personal experience.

Most importantly, I am going to answer the questions everyone is asking: Is it worth the money? Does it really beat the market? Are the returns that the Motley Fool advertises like the one below really true?

So are these results really true?  The answer is YES, those returns since inception are correct because they strategically picked lots of stocks in the early days that had absolutely phenomenal returns like Amazon (up 25,661% since they first recommended it), Netflix (up 36,227% since they first picked it), and Disney (up 5,344%) and Nvidia up 76,066%, all as of June 30, 2024.

Those 10,000+% returns on a few stocks picked in the early days naturally help the overall average.

But if you are thinking of subscribing, you should be asking how has The Motley Fool’s Stock Advisor performed recently?  As a reminder, here is the summary of my analysis of many popular services:

The recent Stock Advisor stock picks are doing well too.  Both their 2023 and their last 12 months of picks are beating the competition in terms of accuracy and annualized returns.

The FACTS regarding the Motley Fool performance for me over the last 8 years are as follows:

  • 74% of the Stock Advisor picks over the last 8 years are profitable
  • 49 of their 144 stocks have at least doubled
  • 30 of those have at least tripled
  • 21 of those have at least quadrupled
    • Having that many stocks that double, triple or quadruple or more allows their average return of those 198 easily beat the S&P500 average as you can see below 89%. 
  • Their 2018, 2017, and 2016 performance proves my point that they are about investing for the long term and you need to plan on holding their stocks for at least 5 years.

Now here is the most important fact I can share with you:  the price of their stock picks usually pops up a few dollars the day their recommendation comes out.  So to get these great returns you need to buy the stock as soon as they recommend it.  That is why being a member is so important!

Here is another FACT that people never think about but yet it is extremely important…

Tom and David Gardner started The Motley Fool in 1993  and Tom stills run the company and makes stock recommendations alongside a team of expert analysts.  This is extremely important because you might find another newsletter that has also done well, but you never know who really is picking their stocks.

What you Get: Motley Fool Stock Advisor Summary

Here’s what you get when you get when you subscribe:

  1. Two brand new stock recommendations and analysis per month delivered in real-time to your email.
  2. Access to all of the Motley Fool’s Stock Advisor recommendations.
  3. The Motley Fool’s Top 10 Best Stock to Buy RIGHT Now report features some of their recent picks that still offer the best potential return.
  4. The Motley Fool’s Top 5 Starter Stocks report features the ideal stocks that should be the foundation of new investors’ portfolios.
  5. 24/7 Monitoring:  They will let you know when they believe it’s time to sell any of their stocks
  6. Toll-free customer service.  Yes, real people answer the phone.
  7. You also get:
    • A clear explanation of WHY they recommended each stock and the factors considered
    • A Risk Profile that explains the upside and downside of every stock pick
    • Starter Stocks: If you are just starting a portfolio, they will tell you their 10 rock-solid stocks that should be the foundation of your portfolio
    • Fool Knowledge Base:  24/7 access to their full library of reports and research to help you get their opinion on other stocks that you might own or be considering buying

Their Best Stock Pick of 2020

On January 2, 2020 The Motley Fool issued a BUY recommendation for TESLA when the stock was trading around $28 a share (split adjusted).  Here is  a picture of the Motley Fool email I got recommending “BUY TESLA”:

You can see in the image below of my ETrade portfolio that I bought 60 shares of TESLA on January 2, 2020. I got filled at $28.59 (split adjusted) per share, for a total cost of about $1,715.  And as of December 31, 2023, the stock was at $248 per share for a profit of $13,000+ on my $1,715 investment in just 4 years.  That is a 800+% gain for me:

While I am at it, here’s another screenshot from my ETrade account–one of The Motley Fool’s December 2019 stock picks that is up 328% in 18 months.  On December 5, 2019, the Motley Fool recommended HUBS and I bought 10 shares at $153.65 a share. And as of February 3, 2024 it was around $601 for a gain of $4,473 or 291%.

These are just 2 examples of the Motley Fool’s stocks that have done well.

The obvious conclusion here is the longer you hold the Motley Fool’s picks, the better they get.

If you came here just to get that Quick Summary of the recent Motley Fool’s  performance, there you go.

MY MOTLEY FOOL CONCLUSION —  Given that, through March 31, 2024 their last 198 stock picks (that’s 24 stock picks a year over the last 8 years) are up an average of 99.7%, The Motley Fool Stock Advisor Service is absolutely worth it.  If you have at least $200 to invest each month it clearly pays for itself many times over.

The list price of the service is $199 a year.  But if you are a new subscriber you can claim a $100 discount on the link below.  They also offer a 30-day membership-fee guarantee so you can try it and get a full month of all of their picks and decide if it is worth it.

How To Become a Subscriber At the Best Price Available

New subscribers can get a full year of Motley Fool Stock Advisor for just $99.  Normally The Motley Fool service is $199 per year.  I have bookmarked this New Subscriber page that has their lowest price ever for NEW SUBSCRIBERS ONLY so you can try it for just at this special rate and get the next 12 months of stock picks if you click this link.

Now if they maintain their excellent track record as they have had for the last 8 years, it just might be the best $99 investment you ever make.

In fact, over the last 8 years the average Motley Fool stock pick has just about doubled, being up 99.7%! This time period covers the 2016 election, the Trump administration, the China trade negotiation, COVID, the election, rising inflation, 2 wars and now the recent stock surge.  Don’t miss out on the Motley Fool’s picks as we head into an election year and the Artificial Intelligence surge.  Here is their schedule for the next few weeks:

Here is their release schedule of their upcoming stock picks:

  • July 5, 2024 - New Stock Recommendation
  • July 11, 2024 - List of 5 Best Stocks to Buy Now List
  • July 18, 2024 - New Stock Recommendation
  • July 25, 2024 - List of 5 Best Stocks to Buy Now

So, if you have a few hundred dollars to invest each month and plan on staying invested for at least 5 years, we haven't found any better source of stock picks.

The Details About The Motley Fool Stock Advisor Program

In the rest of this article, I will also show you:

  • Exactly what you get when you subscribe to the Motley Fool
  • When the Motley Fool will release their next new stock picks
  • The percentage of the Motley Fool picks that were profitable each year
  • The OVERALL results of their picks year after year,

I will also tell you 2 important trading tips about the Motley Fool services that I have learned.  Two little facts that you must understand about their services in order to maximize your profits.

Why Did I Write This?

I will try not to bore you, but I think it’s important to tell you a bit about myself and why I felt the need to write this Motley Fool Stock Advisor review.

My story is probably not too different from yours. I watched my parents work their a** off (excuse my French).  They each worked 50+ hours a week to give our family the best lifestyle they could.  Unfortunately, my father passed away six years ago just after his 65th birthday. He worked hard his whole life and planned to enjoy his retirement, but he died within months of retiring.  My dad’s death taught me a valuable lesson–I need to start building my personal wealth NOW so I can retire early and ENJOY my retirement.

My Mission

To accomplish that, I set out on a mission to find the best and the fastest way to learn about the stock market and build my stock portfolio in a proven and safe way.  I started out talking to people I thought were smart and wealthy, I did a review of countless books and magazines, and subscribing to various stock newsletters.

To save YOU a lot of time here is a summary of what I learned…

  1. The FIRST lesson I learned was definitely NOT to get stock tips from friends or chase rumors.  My friends’ “hot picks” ended up costing me money and wasting my time.
  2. The SECOND lesson I learned is that you must take action. Reading, thinking, and talking does NOT build wealth; investing builds wealth.  So the sooner you start investing the right way, the faster your account will grow.  It’s all about investing a little each month, and the power of compounding.  So stop thinking about investing and start investing NOW!  You will be surprised how quickly your portfolio grows.
  3. The THIRD lesson I learned was that not all stock newsletters are worth the money.  Over the last two decades, I have subscribed to dozens of stock newsletters and the Motley Fool’s Stock Advisor has the most consistent returns and is the cheapest.
  4. The FOURTH thing I learned was how easy it is to get started building a profitable portfolio. Opening a brokerage account is easy and takes less than 3 minutes. Finding the right stocks is now easy too.

Eventually, I did find a stock service that was able to consistently outperform the stock market.

…And that’s why I wrote this Motley Fool Review.  So I can share my results with The Motley Fool’s stocks and encourage you to start building a profitable portfolio as I have.

Is the Motley Fool Worth the Money?

Based on my experience over the last 5 years of buying every one of their two new stock picks each month, my analysis of The Stock Advisor performance concludes absolutely YES!

As I mentioned above, just buying $1,700shares of TESLA on January 2, 2020 has given me $14,751 in profits.

Just to be clear: NOT every one of The Motley Fool stock picks goes up, but they do pick a lot of stocks that have historically DOUBLED or TRIPLED in value.  So, on average, their stocks have beaten the market by over 121%.

To properly answer the question ‘is it worth the money’ you need to understand how much it costs.  The list price of Stock Advisor is $199 a year.  Even at that price it is very inexpensive compared to other services.  But new customers can subscribe now for just $99 a year on this Motley Fool NEW SUBSCRIBER DISCOUNT link.

At $99 for the first year, with a 30 day membership-fee back guarantee, and based on both their recent and historical performance, Motley Fool Stock Advisor is absolutely worth it. You should absolutely get the Motley Fool’s next 24 stock recommendations, plus access to all their recent picks, and try it out. Every stock probably won’t go up, but 73% of their picks over the years were profitable for me and the average has crushed the S&P500. You have very little to lose and lots to gain.

So, assuming you have some cash to invest each month, and you can let the money stay invested for a few years, it certainly seems like a very safe bet.

Does Motley Fool Tell You When to Sell?

Yes, The Motley Fool will tell you when to sell a stock.  Over these 8 years they have issued 18 sell recommendations.  Four of these sell orders have been because the companies were being acquired and they recommended selling to get the cash out.   

How Much Does It Cost?

The normal price is $199 a year.  No commitment.  Cancel any time with a 30 day membership-fee back guarantee.  However, the Motley Fool constantly runs frequent pricing promotions for new customers like.  Here is their current offer:

Stock Advisor is Normally $199, but Here is Their Latest Offer:

PRICE DROP: SAVE $100 AND get the next 12 months access for just $99*.

More Details…

You probably already know a little bit about The Motley Fool and its products.

You may have seen some posts on social media where the Fool provide insights on the stock market.  However, here’s a brief review of what they do:

The Motley Fool is a stock picking service whose stated goal is to help investors like you learn how to “invest better.”  And based on my experience that is exactly what they do.  They take the stress out of picking stocks.

About the Motley Fool

The Motley Fool was founded by David Gardner and Tom Gardner in 1993.  Tom and David Gardner’s most popular stock recommendation service is called “Stock Advisor” and was launched in 2002.

The Fool’s Stock Advisor service has only one purpose – to help investors like YOU invest better.

Every month, the The Motley Fool present 12 US stock recommendations that are sent via e-mail and available on their website.

Here’s What You Get…

For those of you that are just starting out investing in the stock market–The Motley Fool has a special section for you.

After you signup, you have immediate access to the entire Stock Advisor website which includes a list of their picks, their stock screener, their message boards, etc.

Then you will start getting specific Motley Fool stock recommendations emails such as the following:

  • Every first Thursday of the month, one new stock recommendation.
  • On the second Thursday of the month, a list of Best Stocks to Buy Now.
  • On the third Thursday of the month, one new stock recommendation.
  • And on the fourth Thursday of the month, a list of more Best Stocks to Buy Now.

An Example Recommendation

Here is what one of the recent “Best Buys Now” emails looked like…

Here’s something else you MUST KNOW–Tom Gardner is still running the company and provides some of these stock recommendations!  If you look at other newsletters, you can’t compare one year to the next because they have so much changeover and you never know whose guidance you are following.  This is a STRONG POINT for The Motley Fool service!

If you have doubts about The Motley Fool suggestions you can pull up the coverage page which will display the analysis of the stock.


Why Should You Care About The Motley Fool?

You should care for several reasons.  First, it makes investing in the stock so much easier and less stressful. Personally, I just read their recommendations every Thursday and buy what they recommend.  I just buy the 2 NEW picks each month as the “5 Best Stocks Now” are usually re-recommendations of previous stocks. Any of their stocks that go down 32% I just sell off to cut my losses. This helps to keep some cash in the account.

Second, as you have seen in great detail above, they really do pick a few stocks each year that, historically, doubled or tripled in value.

Third, if you are just getting started, it’s a great place to start and learn about the stock market.  Financial advisers agree on few things, but they ALL AGREE that the sooner you start investing in the stock market the better off you will be in the future.

None of us have the time nor the skills to analyze thousands of stocks and then decide which ones are the best ones.  The Stock Advisor subscription is tailored to the Individual Investor to do exactly that.

What Else Do You Get?

When you order a Stock Advisor subscription, in addition to the two new stock picks every month, you’ll have unlimited access to all of their current Rankings, Service Updates and historical stock recommendations.

You will also receive “Instant alerts”. They will send you an instant alert as soon as one of these events occurs to a stock in your list:

  • New buy alerts
  • When it is time to sell (this is huge)
  • Large price changes

Is The Motley Fool a Scam? Is The Motley Fool Legit?

The Motley Fool is DEFINITELY NOT a scam.  My results with the Fool picks over the last 8 years have been phenomenal, as you have seen.  Of course it’s not perfect and every stock tip is not a winner. But, they definitely are a legit company and for the last 8 years their stocks have easily beat the market.

The fact is, The Motley Fool stock picks have beaten the market since 2016. My results shown above prove it. That is the most important thing you need to know. Also, the Motley Fool has been in business since 1993 and employ 250+ people. And, according to The Motley Fool website, they have 500,000+ subscribers to their Stock Advisor. 500,000 people can’t be wrong!

But, for the benefit of people reading The Motley Fool review, here are the FACTS:

  1. There’s no question, the answer to ‘is The Motley Fool a legitimate company?’ is YES.  It is well-known among stock market investors.  In fact, they now say they have over 500,000 subscribers.
  2. I subscribed in 2016 and my results are listed above.
  3. They even have their own stock market mutual fund, which is the “Motley Fool Global Opportunities Fund Investor Shares (FOOLX)”.
  4. Also, the Fool brothers, Tom and David Gardner, don’t hide from their customers.  For example, they often have interesting ideas on their certified Twitter page.

Here is an interesting piece on their ups and downs with (they first purchased it in September 1997!)

Here another testimonial from a customer given on Stackexchange, proving even more how it’s not a scam.

“I’ve had a MF Stock Advisor for 7 or 8 years now, and I’ve belonged to Supernova for a couple of years. I also have money in one of their mutual funds. “The Fool” has a lot of very good educational information available, especially for people who are new to investing. Read full testimonial

Now that we’ve beaten that myth to death, let me answer a few other questions…

Will it Help you Make More Money?

The short answer is YES. While past performance is no guarantee of future results, as I mentioned above in this review, since 2016 their stock picks have an average return of 99.7%.  That means that had you bought these picks your portfolio would have doubled while the market was only up 80%.

I subscribed in 2016 and my results speak for themselves.

Motley Fool’s Stock Advisor- Additional Insights

  1. It is true that there are many stock advisor services to explore, but after testing a bunch of them, the Motley Fool provided the best returns and the best bang for the buck.
  2. The Stock Advisor is usually $199 a year, but if you are a new subscriber visit this new subscriber page to see their latest offers like 40% off with a 30-day 100% membership refund period.  It is an investment, but you should get a great return on that investment.
  3. There is definitely a “Fool Effect.” With 500,000 subscribers, you must understand that their stock recommendations go up about $2 – $5 within  hours of the release of their recommendations. So be ready on Thursday to buy as soon as you get the email.
  4. Like with any other stock picking service, it’s true that their investment strategies are not 100% guaranteed. From what I have experienced in the last 8 years, they do seem to pick one stock a year that goes down 20-30%.  They will, however, let you know when they want you to sell it.  My recommendation would be to place a stop loss order at 32% of your purchase price.
  5. After paper trading their stock picks for 6 months, I eventually had the confidence to start buying all of the Motley Fool stocks in my Etrade account.  Here are a few screenshots of my account that show the date I bought them and the returns.  These shots of my Motley Fool portfolio are from December 1, 2023.

I also feel that the Motley Fool service is very cheap compared to other alternatives that don’t perform as consistently. (Zack’s Investor service is 3x the price)

How Much Does Stock Advisor Cost?

Last year I paid $199 and if you go to their website you will see the full list price is $199.  BUT–They do run pricing promotions of 30-40% off from time to time.  Or they run specials like $99 a year for new subscribers*.  Either way, you can cancel and take advantage of their 30-day membership-fee back guarantee and get a full refund.

Is Motley Fool a pump and dump?

Absolutely not.  In fact, they are the opposite.  The Motley Fool recommends you hold their stock picks for at least 5 years.

Does it Cover Penny Stocks?

No, the Motley Fool services focuses on blue chip stocks, which are large & well-established companies in their respective industry. They also look for companies that are dominating their industries and have high growth potential.  They do NOT recommend penny stocks.

For penny stocks, I would suggest looking into Timothy Sykes, a penny stock trader who made $1.65 million by day trading as a university student.

He has a couple of teaching segments that you might interest you:

Is The Motley Fool Good for Technical Analysis?

No, definitely not. Technical analysis involves analyzing trade volume and prices and then trying to forecast the direction of stock prices.

The Motley Fool service is based on fundamental analysis and is for longer-term investing.  Hence they focus on the company’s financial statements, their competitors, the overall health of the economy, etc.

Is it Good for Day Traders?

No. Day Trading involves buying and selling stocks on the same day. The Motley Fool recommends stocks they want you to hold for years, not minutes.

It is focused on buy & hold portfolios that seek capital growth. This involves a lot less stress and more growth for the long-term.

Motley Fool Review Conclusion

So… is the Motley Fool Stock Advisor worth the money?

The answer is a definite YES.

Of all the stock subscriptions I have tried over the years, Motley Fool’s Stock Advisor has been the most profitable for me.  And it is probably one of the best investments I make each year.  Just look at my TSLA trade above that they recommended.   The Motley Fool Stock Advisor is definitely worth its $199 retail price, and is most definitely worth the $99 for the first 12 months for new subscribers.

The purpose of this Motley Fool Review was to show you my personal experience with the Stock Advisor service over the last 8 years.  I’ve been a paying member of the Stock Advisor subscription since 2016.  I buy $1,000-$2,000 worth of each of their 2 specific stock picks every month.  I wrote this Motley Fool’s Stock Advisor Review so others can see how great the Fool’s Stock Advisor service picks have been for me over the years.

I simply have not found another stock advisor service that has such a strong historical performance and an excellent short term performance as well.  As you can see from above; it is doing quite well in 2023 and in the last 8 years that I have been a subscriber.

As I stated at the beginning of this review, my portfolio has also easily outperformed the S&P500 over the 8 years that I have been buying the Stock Advisor stocks.  My Motley Fool picks that I have held at least 5 years are up almost 258% compared to the SP’s 130% return over the same time period.

The biggest negative experience is:

  • With over 500,000 subscribers, there is definitely a “Fool Effect” on the stock prices. Within the first few hours of getting a recommendation, the price of the stock typically shoots up $2 or $3.  This means you really have to paying attention to their Thursday emails and I have learned to get my order in quickly.

The Motley Fool’s Stock Advisor Service Compared to Their Rule Breakers Service

The Rule Breaker stock picking service works in much the same way as Stock Advisor.  They both release 2 stock picks per month, are designed for long-term investors, and consistently beat the market. The differences are:

  • Rule Breakers picks are coming from The Motley Fool’s team of analysts.
  • Rule Breakers stock picks focus on high-growth stocks that they feel are poised to be market leaders in new industries.
  • The Rule Breakers results are much more volatile than Stock Advisor’s.

The Motley Fool Rule Breakers returns are not as high as The Motley Fool’s Stock Advisor picks since inception, and they have more variance as well.  So if you missed out on just one Rule Breaker pick each year, your results could be significantly worse.

For more information on the Fool’s Rule Breakers, see our Motley Fool Rule Breakers Review article.

Still can’t decide between Stock Advisor and Rule Breakers?  Then you can get them both at a massive discount with their Epic Bundle review.

* $99 promotional price for new members. $100 discount based on the current list price of Stock Advisor of $199/year. Membership will renew annually at the then current list price.

If you are in Canada and want a mix of the Motley Fool’s U.S. and TSX picks, then you must read our Motley Fool Canada Review and learn how to save C$200 on this service.

Don’t miss out on next pick, July 18th.
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