Sports stocks are the best way to invest in the games we love to play and watch. Then practice what you’ve learned with our free stock market simulation.
Sports Stocks Tips
Owning a sports club is way too expensive for most people, but if you still want to get a piece of the pie, try investing in these sports stocks. It may seem like these companies are swimming in money because professional athletes get multi-million dollar contracts and sports teams boast ridiculous valuations. But the reality is that just like any other company, the equipment makers, broadcasters and sponsors of professional sports face fierce competition. Here are some tips to keep in mind when investing in sport stocks:
Use Your Head
Sports fans can be a bit biased when it comes to evaluating the strength of a player or team. Just because a company is affiliated with your favorite player or team does not necessarily mean it’s a good investment. Doing research and making sure the company has good fundamentals is essential.
If you’re looking to really make money in the stock market, then instead you should focus on finding a service that has beat the market the last few years in a row. For example, there is one service whose stock picks consistently outperform the market. Check out the performance of this one: Motley Fool Review.
Know The Season
Some sports are played year-round, but are only popular at certain times of the year. Getting to know the schedule, especially when the playoffs take place can give you a leg up on the competition. For example, late fall or early winter might be a good time to look at an NBA stock, and around September might be a good time to look at an NFL stock. Contrarily, the off-season might be a good time to buy depending on sponsorship deals or player events.
Build Your Playbook
In sports, some plays succeed and others just don’t work out. Coaches create multiple plays to mitigate this risk and increase their chances of victory by not putting all their eggs in one basket. Investing works the same way. By diversifying your portfolio, if one of your stocks has a bad quarter you won’t go belly-up.
Sports Stocks
Here are your top picks for sports stocks according to the Motley Fool:
| Symbol | Company |
|---|---|
| MTN | Vail Resorts Inc. |
| CHDN | Churchill Downs Incorporated |
| WWE | World Wrestling Entertainment Class A |
| MSGS | Madison Square Garden Sports Corp. Class A |
| MANU | Manchester United Ltd. Class A |
| RCI | Rogers Communication Inc. |
| LSXMA | Liberty Media Corporation Series A Liberty SiriusXM Common Stock |
Ranking of Top Stock Newsletters Based on Last 3 Years of Stock Picks as of December 27, 2025
We are paid subscribers to dozens of stock and option newsletters. We actively track every recommendation from all of these services, calculate performance, and share our results of the top performing stock newsletters whose subscriptions fees are under $500. The main metric to look for is "Return vs S&P500" which is their return above that of the S&P500. So, based on December 27, 2025 prices:
Best Stock Newsletters Last 3 Years' Performance
| Rank | Stock Newsletter | Picks Return | Return vs S&P500 | Picks w Profit | Max % Return | Current Promotion |
|---|---|---|---|---|---|---|
| 1. |  Alpha Picks | 82% | 56% | 76% | 1,583% | January Promotion: Save $50 |
| Summary: 2 picks per month based on Seeking Alpha's Quant Rating; consistently beating the market every year since launch; tells you when to sell and they have sold almost half. See complete details in our Alpha Picks Review. Or get their Premium service to get their QUANT RATINGS on your stocks to better manage your current portfolio--read our Is Seeking Alpha Worth It? article to learn more about their Quant Ratings. | ||||||
| 2. |  Zacks Value Investor | 60% | 40% | 54% | 692% | January Promotion: $1, then $495/yr |
| Summary: 10 stock picks per year on January 1st based on Zacks' Quant Rating; Retail Price is $495/yr and includes 6 different services including those below. Read our Zacks Review. | ||||||
| 3. |  Moby.co | 50% | 16% | 74% | 2,569% | January Promotion: Next pick free! |
| Summary: 60-150 stock picks per year, segmented by industry; consistently beating the market every year; retail price is $199/yr. Read our Moby Review. | ||||||
| 4. | Zacks Top 10 | 36% | 15% | 71% | 170% | January Promotion: $1, then $495/yr |
| Summary: 10 stock picks per year on January 1st based on Zacks' Quant Rating; Retail Price is $495/yr and includes 6 different services. Read our Zacks Review. | ||||||
| 5. |  TipRanks SmartInvestor | 20% | 9% | 62% | 464% | Current Promotion: Save $180 |
| Summary: About 1 pick/week focusing on short term trades; Lifetime average return of 355% vs S&P500's 149% since 2015. Retail Price is $379/yr. Read our TipRanks Review. | ||||||
| 6. |  Action Alerts Plus | 27% | 5% | 66% | 208% | Current Promotion: None |
| Summary: 100-150 trades per year, lots of buying and selling and short-term trades. Read our Jim Cramer Review. | ||||||
| 7. | Zacks Home Run Investor | 5% | -0.4% | 45% | 241% | January Promotion: $1, then $495/yr |
| Summary: 40-50 stock picks per year based on Zacks' Quant Rating; Retail Price is $495/yr. Read our Zacks Review. | ||||||
| 8. | Dogs of the Dow Strategy | 16% | -1.8% | 43% | 44% | Current Promotion: None |
| Summary: Buy the 10 highest yielding dividends stocks in the Dow Jones Industrial Average on January 1st and sell on Dec 31st each year. | ||||||
| 9. | IBD Leaderboard ETF | 11.4% | -1.8% | n/a | n/a | January Promotion: NONE |
| Summary: Maintains top 50 stocks to invest in based on IBD algorithm; Retail Price is $495/yr. Read our Investors Business Daily Review. | ||||||
| 10. |  Stock Advisor | 34% | -3.9% | 75% | 289% | January Promotion: Get $100 Off |
| Summary: 2 picks/month and 2 Best Buy Stocks lists focusing on high growth potential stocks over 5 years; Retail Price is $199/yr. Read our Motley Fool Review. | ||||||
| 11. | Zacks Under $10 | -0.2% | -4% | -4.3 | 263% | January Promotion: $1, then $495/yr |
| Summary: 40-50 stock picks per year based on Zacks' Quant Rating; Retail Price is $495/yr. Read our Zacks Review. | ||||||
| 12. | Rule Breakers | 34% | -5.1% | 69% | 320% | Current Promotion: Save $200 |
| Summary: Rule Breakers is included with the Fool's Epic Service. Get 5 picks/month focusing on disruptive technology and business models; Lifetime average return of 355% vs S&P500's 149% since 2005; Now part of Motley Fool Epic. Read our Motley Fool Epic Review. | ||||||
| Top Ranking Stock Newsletters based on their last 3 years of stock picks covering 2025, 2024, and 2023 performance as compared to S&P500. S&P500's return is based on average return of S&P500 from date each stock pick is released. NOTE: To get these results you must buy equal dollar amounts of each pick on the date the stock pick is released. Investor Business Daily Top 50 based on performance of FFTY ETF. Performance as of December 27, 2025. | ||||||
Ranking of Top Stock Newsletters Based on Last 3 Years of Stock Picks as of December 27, 2025
We are paid subscribers to dozens of stock and option newsletters. We actively track every recommendation from all of these services, calculate performance, and share our results of the top performing stock newsletters whose subscriptions fees are under $500. The main metric to look for is "Return vs S&P500" which is their return above that of the S&P500. So, based on December 27, 2025 prices:
Best Stock Newsletters Last 3 Years' Performance
| Rank | Stock Newsletter | Picks Return | Return vs S&P500 | Picks w Profit | Max % Return | Current Promotion |
|---|---|---|---|---|---|---|
| 1. | Alpha Picks | 82% | 56% | 76% | 1,583% | January Promotion: Save $50 |
| Summary: 2 picks per month based on Seeking Alpha's Quant Rating; consistently beating the market every year since launch; tells you when to sell and they have sold almost half. See complete details in our Alpha Picks Review. Or get their Premium service to get their QUANT RATINGS on your stocks to better manage your current portfolio--read our Is Seeking Alpha Worth It? article to learn more about their Quant Ratings. | ||||||
| 2. | Zacks Value Investor | 60% | 40% | 54% | 692% | January Promotion: $1, then $495/yr |
| Summary: 10 stock picks per year on January 1st based on Zacks' Quant Rating; Retail Price is $495/yr and includes 6 different services including those below. Read our Zacks Review. | ||||||
| 3. | Moby.co | 50% | 16% | 74% | 2,569% | January Promotion: Next pick free! |
| Summary: 60-150 stock picks per year, segmented by industry; consistently beating the market every year; retail price is $199/yr. Read our Moby Review. | ||||||
| 4. | Zacks Top 10 | 36% | 15% | 71% | 170% | January Promotion: $1, then $495/yr |
| Summary: 10 stock picks per year on January 1st based on Zacks' Quant Rating; Retail Price is $495/yr and includes 6 different services. Read our Zacks Review. | ||||||
| 5. | TipRanks SmartInvestor | 20% | 9% | 62% | 464% | Current Promotion: Save $180 |
| Summary: About 1 pick/week focusing on short term trades; Lifetime average return of 355% vs S&P500's 149% since 2015. Retail Price is $379/yr. Read our TipRanks Review. | ||||||
| 6. | Action Alerts Plus | 27% | 5% | 66% | 208% | Current Promotion: None |
| Summary: 100-150 trades per year, lots of buying and selling and short-term trades. Read our Jim Cramer Review. | ||||||
| 7. | Zacks Home Run Investor | 5% | -0.4% | 45% | 241% | January Promotion: $1, then $495/yr |
| Summary: 40-50 stock picks per year based on Zacks' Quant Rating; Retail Price is $495/yr. Read our Zacks Review. | ||||||
| 8. | Dogs of the Dow Strategy | 16% | -1.8% | 43% | 44% | Current Promotion: None |
| Summary: Buy the 10 highest yielding dividends stocks in the Dow Jones Industrial Average on January 1st and sell on Dec 31st each year. | ||||||
| 9. | IBD Leaderboard ETF | 11.4% | -1.8% | n/a | n/a | January Promotion: NONE |
| Summary: Maintains top 50 stocks to invest in based on IBD algorithm; Retail Price is $495/yr. Read our Investors Business Daily Review. | ||||||
| 10. | Stock Advisor | 34% | -3.9% | 75% | 289% | January Promotion: Get $100 Off |
| Summary: 2 picks/month and 2 Best Buy Stocks lists focusing on high growth potential stocks over 5 years; Retail Price is $199/yr. Read our Motley Fool Review. | ||||||
| 11. | Zacks Under $10 | -0.2% | -4% | -4.3 | 263% | January Promotion: $1, then $495/yr |
| Summary: 40-50 stock picks per year based on Zacks' Quant Rating; Retail Price is $495/yr. Read our Zacks Review. | ||||||
| 12. | Rule Breakers | 34% | -5.1% | 69% | 320% | Current Promotion: Save $200 |
| Summary: Rule Breakers is included with the Fool's Epic Service. Get 5 picks/month focusing on disruptive technology and business models; Lifetime average return of 355% vs S&P500's 149% since 2005; Now part of Motley Fool Epic. Read our Motley Fool Epic Review. | ||||||
| Top Ranking Stock Newsletters based on their last 3 years of stock picks covering 2025, 2024, and 2023 performance as compared to S&P500. S&P500's return is based on average return of S&P500 from date each stock pick is released. NOTE: To get these results you must buy equal dollar amounts of each pick on the date the stock pick is released. Investor Business Daily Top 50 based on performance of FFTY ETF. Performance as of December 27, 2025. | ||||||