Penny Stock Market: What you need to know

The penny stock market is significantly different from that of regular stocks. Before investing in them, find out more about how the market works.

Due to the nature of penny stocks and how do they work, the make-up of the penny stock market can differ from that of regular stocks. With small market capitalizations and lower prices per share, the way this market moves and the companies associated with this market can be rather distinct.

What is the penny stock market?

The penny stock market is made up of mostly speculative, cheap securities, that exist with volatile conditions. Although some penny stocks trade on major exchanges like the NASDAQ and NYSE, penny stocks are often found trading on pink sheets or over-the counter and have no minimum standards to fulfill.

The companies can be newly formed, have just released an initial public offering (IPO), or are at the later stages of their life cycle and nearing bankruptcy. While there are many former large companies that may find themselves on a penny stock list, it is more common to find pharmaceutical companies claiming to have developed the next big drug ready for international distribution but awaiting FDA approval. Because of this, the penny share market is highly information sensitive and consequently is highly volatile. A lack of fundamental information on penny stock companies creates more speculative purchases and leading to some regarding these trades as gambles

Is the penny stock market for me?

The penny stock market is definitely not for everyone. Before being attracted to the success stories of people making massive returns off penny stocks, it is extremely important to understand the risks involved. It is crucial to ensure that penny stocks fit into your overall investment strategy before investing in them.

Like any investment, the risk and return of these investments are correlated. Although there is the potential for big gains, there is often an even greater chance of massive losses. The low liquidity associated with these stocks increases the chances of having difficulty finding a buyer for your shares and this can be extremely painful when the share price is dropping. If you already have a well diversified portfolio, have a little cash that you want to take more risk with and are ok losing, then penny stocks may be right for you. It is important to know what kind of investor you are. Understanding your risk tolerance is a key first step to finding out. Learn more about building your portfolio with Wall Street Survivor’s Building Your Portfolio course pack. Want to know if you are a risk taker? Take this quiz and find out!

5 Things To Know Before Trading Penny Stocks

1. 
   

   Do your research

   
   

   The more research the better. Although there is minimal information available on the actual companies, the more of it you are actually able to gather, the sounder your investment decision will be. Avoid purchasing a penny stock just because it was recommended to you online. You may become victim of the price manipulators that are so common in this industry.

   
   
2. 
   

   They move on momentum

   
   

   Look for price patterns amongst these stocks. They generally head in certain directions for a period of time before experiencing a reversal.

   
   
3. 
   

   Set proper expectations

   
   

   Don’t purchase penny stocks with the hopes of hitting a home run because chances are you won’t. Take your profits when you can and don’t get too greedy. These stocks can change directions rather quickly.

   
   
4. 
   

   Don’t bet the house

   
   

   Assess the consequential outcome if you loose your entire investment in a short period of time. If it leaves you in a strenuous position, look for a safer investment.

   
   
5. 
   

   Trading halts may occur

   
   

   If the price of a penny stock spikes up to fast, it may be halted by the SEC for further investigation. This can be a problem because the price of the stock may continue to rise or fall while halted leaving the investors with no control and vulnerable to potential significant losses.

   
   

Being aware of the differences between is the penny stock market and the regular stock market is great, but it doesn’t stop there. Finding the right stocks to purchase is (obviously) the most difficult part. It is common for investors to not even know where to start when looking for penny stocks. Read on how to find penny stocks and most importantly, how to avoid being the victim of a penny stock scam.

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The Best U.S. Brokerages as of June 30, 2025

Ranking of Top U.S. Stock Brokerages Based on Fees, Features, and Sign-Up Bonuses

We are experienced users of dozens of stock trading platforms. We stay up to date on these platforms' service offerings, subscription fees, trade commissions, and welcome bonuses. The brokerages listed below are for U.S.-based investors, and are ranked in order of overall value received after taking advantage of their sign-up and/or referral offers.

Rank	Brokerage	Fees	Features	Sign-Up Bonus	Read Our Review
1.	Robinhood	$0	✅ U.S. stocks, ETFs, options, and cryptos ✅ Now 23 million users ✅ Cash mgt account and credit card	Free stock up to $200 with new account, plus up to $1,500 more in free stock from referrals	Robinhood Review
2.	Moomoo	$0	✅ Free Level 2 Nasdaq quotes ✅ Access to U.S. and Hong Kong markets ✅ Educational tools	60 free stocks with $5k deposit; or 25 free stocks with $2k deposit	Moomoo Review
3.	Interactive Brokers	$0	✅ Access 150+ global stock exchanges ✅ IBKR Lite & Pro tiers for all ✅ SmartRouting™ and deep analytics	Refer a Friend and Get $200	Interactive Brokers Review
4.	Robinhood Gold	$5	✅ 4% APY on cash ✅ 3% IRA match ✅ Level II data ✅ No interest on first $1,000 of margin	Save with Annual Fee	Robinhood Gold Review
5.	M1 Finance	$3 monthly 10k in assets	✅ Automated investing “Pies” ✅ Banking & low-interest loans ✅ No trading fees with scheduled trades	$75-$500 Tiered Sign-up bonus	M1 Finance Review
6.	Webull	$0	✅ Extended-hours trading ✅ Great charts and screeners ✅ Commission-free options trading	$10 and a 30-day complimentary subscription to Webull premium; $200-$30,0000 Tiered Sign up bonus	Webull Review
7.	Public	$0	✅ Fractional shares ✅ No payment for order flow model ✅ “Alpha” tool with earnings calls	$100-$10,000 Tiered Cash Account Transfer Bonus	Public Review
8.	Composer	$32 a month	✅ Invest in automated strategies ✅ Build custom strategies easily ✅ IRAs	$49 per successful referral with no limit on the number of referrals	Composer Review
9.	Stash	Growth $3; + $9 Month	✅ Stock-Back® debit card rewards in fractional shares ✅ Auto-invest and budgeting tools ✅ Curated theme portfolios	$5 when you invest $5	Stash Review
10.	Acorns	Bronze $3; Silver $6; Gold $12 a month	✅ Automated investing portfolios ✅ ESG curated portfolios ✅ Acorns Early Invest for Kids' Accounts	Get a $20 bonus when you start saving & investing	Acorns Review
11.	Etoro	$0	✅ CopyTrading™ to follow top traders ✅ Trade U.S. stocks, ETFs, and crypto ✅ Trades with themed portfolios	$10 Crypto Sign-Up Bonus	Etoro Review
12.	Cash App	$0	✅ U.S. stocks and bitcoin; $1 minimum ✅ Peer-to-peer payments ✅ Beginner-friendly financial ecosystem	Up to $200 in free overdraft coverage and earn 4% on cash	Cash App Review
Fees, features, sign-up bonuses, and referral bonuses are accurate as of May 31, 2025. All information listed above is subject to change.