1. consider buying stocks with each of the last three years earnings up 25%, return on equity of 17%+ and recent earnings and sales accelerating. this shows that a company is under good management and is able to consistently beat expectations and make a profit. these will be your leading industry group leaders. i cant emphasize this enough, know your industry and the supply and demand for that industry. no one gives a crap if your selling a team with michael jordan in it, if the team sucks michael jordan wont be able to perform at his best.
2. recent quarterly earnings and sales should be up 25% or more
3. avoid cheap stocks. buy stocks selling for $10 or more. cheap stocks stay cheap for a reason. if you want to play that rollercoaster ride and get whipsawed thats your choice. there are VERY few exceptions but you better know what kind of business they are and their intentions. my friend got into pennystocks and has lost 80% of his money if not more and this is with long-term holding.
4. learn how to use charts to see sound bases and exact buy points. confine buys to these points as stocks breakout on big volume increases. patterns are good and all but i cant count the number of times ive seen patterns break and plummet. when i say buy points i dont mean try to catch a falling knife and pray you got the bottom. buy into strength and sell into strength as well. is a stock is down a crap load wait for confirmation that the stock is in fact rallying back to new highs. you can tell by above average volume on the trading day/week. and watch the stock!! watchlists arent meant to be used for a simple reminder, watch the price fluctuations daily and try to get a feel for whats going on in the minds of investors in these stocks; they're just as human as you are and have the exact same emotions, i cant think of a better tool for one to have in this type of market. the market is based on emotions, why do you think it is so unpredictable?
5. cut every loss when its 8% below your buy-in cost. make no exceptions so youll avoid any possible huge, damaging losses. never average down in price. if you get knocked out of a potential stock you believe will breakout just buy back into them when times are better.
6. follow selling rules on when to sell and take profit on the way up.
7. buy when the market indexes are in an uptrend. its just stupid to buy when the market is in a downtrend, once again you're trying to catch a falling knife.
8. read about the overall trend and news of the market as a whole, you may want to include treasuries, foreign exchanges, futures, etc.
9. pick stocks that have manager ownership, what good is it if you buy a stock and management doesnt own any of it? you want to see that these people have a part in their company because if the company does good so do you!
10. select stocks with increasing institutional and mutual fund sponsorship, you can access this through cnbc or any other site you like that has this data
11. check into companies that are buying back 5-10% of their stocks because that means they want less outstanding shares in circulation, thus increasing pps
again, this isnt just personal experience, hunch, or my opinion. these are textbook rules that a lot of us forget about when trading!